Wednesday 30 October 2013

Eye Makeup to Flatter the Mature Woman

Perhaps I was naive to think that as I matured I'd be able to use the same makeup that I have always done. How wrong could I be? As I have small lids with larger brows I always used three colours on my eyes, a light one on the brows, a darker one on the lids and a much darker one to define the socket. Sometimes I even used a fourth very light colour on the inner part of the lid to 'open' the eyes wider. Every outfit had matching makeup, yellow, green, blue, gold...but I always avoided pinks and purples as it makes me look like I've been punched in the eye! Remember this?

Happy days! But when the delicate skin around your eye starts to wrinkle and look 'crepey' it's much more difficult to apply eye makeup that doesn't make you look ancient. What's needed is a completely new approach and style/

Things to avoid

  • Very dark colours
  • Dragging your eye makeup brush across your brows and lids
  • Black eye liner - unless you are dark skinned
  • Pick a mid brown tone as the main colour, for pale skin caramel colours are good. For my pinky toned skin I find bronze is a great colour. Darker skin can take a darker brown of course.
  • Beware of sparkly eye colours, these will emphasise your wrinkles. Look out for colours with fine shimmer particles which are great for more mature skin
  • Use black/brown or brown mascara, it's much more flattering unless you have olive to dark skin, or a nice tan! Same applies for eye liner, a softer tone will make you look younger instead of harsh black
  • DON'T apply mascara to the lower lashes. It emphasises crows feet
  • Avoid eyeliner on the lower lids as this will make your eyes look smaller and draws attention to dark circles
Even Sarah Jessica Parker is not flattered by sparkly eyeshadow and black mascara!